Quarantine in fashion

Because of the lockdown situation, I couldn’t use any models except my flatmate and me. I paid attention to how could I use my living space, also in which context we as models could represent a quarantine period. My previous work had whimsical clues, so I decided to stay on my truck and incorporate the most ridiculous symbols which appeared of coronavirus lockdown begging. The original idea was to do just self-portraits. Still, I wanted to include more context, physical evidence of atmosphere and storytelling elements, so I asked my flatmate to be a part of this project.

I grew up in a ballet theatre backstage. Most of the time, I saw decorations and a theatrical way to present emotions and communication between two people, five people or with yourself. From my childhood, I saw things more colourful and positive than they are. Most of my photography works have my personal interpretation. What could be sad and boring I am converting to look fun and silly or dramatic? At least for myself.

I wanted to create a fashion-style fairy tale. About two flatmates, a couple or brother and sister odd relationships. About their daily routine activities such as eating, sleeping, showering and about their entertainment (gardening, reading, board games and so on…). All this project makes me work 360 degrees as a photographer, model, stylist, retoucher and this little theatre decorator. I like this challenge. The process from the little vision in my head to the final product on a screen or paper.

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Hammersmith